Materials for ski and snowboard

X-Bionic and Oberalp, signed a new distribution agreement for Italy


Starting from the first of may 2018 the distribution in Italy of X-BIONIC and X-SOCKS is entrusted to the Group Oberalp of Bolzano, historic landmark in sports equipment sector, and that can broaden their portfolio with the offer of Swiss company X-Technology Swiss, among the most important players of functional clothing.

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Born at the end of two thousand years with the research laboratories near Lake Zurich, X-Technology Swiss has quickly gained a protagonist role in the technical and functional clothing in sports field, through the development of an innovative technology that has allowed the company to get over Swiss 820 patents owned and 560 international awards.
Today, to strengthen the positioning of the brands X-BIONIC and X-SOCKS in Italy, the company founded and led by Patrick Lambertz relies on the Oberalp Group exclusive distribution of Bolzano in Italy.X-BIONIC: a technical mark in the window that qualifies the point of sale
Starting from the first of may 2018, In fact, the business unit Import South Tyrolean company is in charge of the commercialization of products X-BIONIC and X-SOCKS, that will go to support a large group of prestigious brands.
«We are particularly pleased to have acquired the distribution rights of the products X-Technology Swiss because we know that X-BIONIC and X-SOCKS allow the shopkeeper to sporting goods to go and qualify in the ' technique ' of market – review Stefano Bovolon Head of business unit Import Oberalp Pass – and we provide our partner's decades of experience in the field of textile industry knowledge combined with sports article, to consolidate and develop the brand in our country».

The terms of the agreement provide that Oberalp handle orders and delivery in Italian stores starting from the summer collection 2019 available to the public in early new year.
«Thanks to the know-how developed by the company in the textile sector and in high performance mountain sports, we have identified in the Oberalp Group qualities for a solid and lasting business partnership - he stressed Patrick Lambertz, COO di X-Technology Swiss Research & Development AG – and we believe that the technical expertise and the business structure of Oberalp can make a significant contribution to the strengthening of X-BIONIC and X-SOCKS in Italy».

A further important step in the X-Technology Expansion Strategy
The agreement with the Bolzano group is part of new strategic choices of X-Technology Swiss who, after identifying in Norman Group and INTERSOCKS new production partners, now aims to expand its market share of iconic brands X-BIONIC and X-SOCKS on the Italian market, as it was done in Germany.

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